How to Post Video on LinkedIn Best Practices for Sharing Visual Content

In today's digital landscape, video content is more than just a trend; it's a powerful tool for engagement, especially on professional platforms like LinkedIn. With over 700 million users, LinkedIn offers a unique opportunity to connect with industry peers and showcase your expertise through visual storytelling. In this post, we'll explore the best practices for sharing videos on

Understanding the Importance of Video Content

Video content has skyrocketed in popularity, and for good reason! Here’s why incorporating video into your LinkedIn strategy is essential:

• Enhanced Engagement: Posts that include video typically see higher engagement rates. According to studies, videos can increase shares on social media by up to 1,200%!
• Improved Retention: People remember visual content better than text. In fact, viewers retain 95% of a message when they watch it in a video compared to 10% when reading text.
• Showcase Your Brand: Videos allow you to present your brand's personality and values. Whether it's a behind-the-scenes look or a client testimonial, visual storytelling can create a deeper connection with your audience.

Moreover, LinkedIn users are increasingly consuming content in video format. A staggering 80% of users prefer watching a video to reading a post. This shift highlights the need for professionals to adapt their content strategy to meet audience preferences.

Additionally, video can effectively illustrate complex ideas or demonstrate products, making it an invaluable asset for marketing and personal branding on LinkedIn. So, if you're looking to boost your visibility and engagement on this platform, making video a staple of your content strategy is a no-brainer!

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5. Steps to Post Videos on LinkedIn

Posting videos on LinkedIn is a fantastic way to engage your audience and showcase your expertise. Here’s how to do it in a few simple steps:

1. Log In to Your Account: Start by logging into your LinkedIn account. If you don’t have an account, you’ll need to create one.
2. Navigate to Your Feed: Once you’re logged in, head over to your homepage feed. This is where all the magic happens!
3. Click on the Video Icon: At the top of the feed, you’ll see a box that says “Start a post.” Click on it, and then look for the video icon (it looks like a small camera).
4. Select Your Video: Choose the video you want to upload from your device. Make sure it’s a file type that LinkedIn supports, such as MP4 or MOV.
5. Add a Catchy Caption: Write a brief description or caption for your video. This should entice viewers to click play! Consider using relevant hashtags to increase visibility.
6. Choose Your Audience: Decide who can see your video. You can share it with your connections, specific groups, or the public.
7. Post Your Video: Finally, hit the “Post” button, and voilà! Your video is live for your audience to see.

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6. Optimizing Your Video for Maximum Reach

Creating a great video is just half the battle; optimizing it for maximum reach is crucial. Here are some best practices to ensure your video gets the attention it deserves:

• Keep It Short: Aim for videos around 1-2 minutes. Attention spans are short, so deliver your message quickly and effectively.
• Add Captions: Many users scroll through their feeds without sound. Including captions makes your video accessible and engaging. Tools like Rev or Kapwing can help with this.
• Use Eye-Catching Thumbnails: A compelling thumbnail can draw viewers in. Choose a frame that reflects the content or create a custom thumbnail.
• Post at Optimal Times: Research the best times to post on LinkedIn. Generally, weekdays during business hours see higher engagement.
• Engage with Comments: Once your video is posted, interact with viewers who comment. Responding helps build community and encourages more engagement.

By following these steps, you’ll not only post videos effectively but also optimize them for maximum reach on LinkedIn. Happy sharing!

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7. Analyzing Video Performance on LinkedIn

Once you've shared your video on LinkedIn, the real work begins: analyzing its performance. Understanding how your content is resonating with your audience can significantly shape your future video strategy. LinkedIn provides a wealth of analytics tools to help you track various metrics.

Here are some key metrics to focus on:

• View Count: This shows how many times your video has been viewed. A high view count indicates good reach.
• Engagement Rate: This includes likes, comments, and shares. A higher engagement rate suggests that your content is compelling and relevant.
• Watch Time: This measures how long viewers are watching your video. Longer watch times generally indicate that viewers are finding your content engaging.
• Completion Rate: This metric shows the percentage of viewers who watched your video from start to finish. It’s a great indicator of content quality.

LinkedIn's analytics dashboard provides these insights in a user-friendly format. You can also segment your data to see how different audiences are reacting. For example, you might find that videos showcasing industry trends perform better among C-suite executives compared to entry-level professionals.

By regularly analyzing these metrics, you can refine your video content strategy. Experiment with different styles, lengths, and topics based on what your audience responds to best. Always remember, the key to success on LinkedIn is not just posting content but continuously learning from it.

8. Conclusion and Key Takeaways

Creating and sharing video content on LinkedIn can be a game-changer for your personal brand or business. However, to truly harness the power of video, it’s essential to adhere to best practices. Here’s a quick summary of the key takeaways:

• Know Your Audience: Tailor your content to the interests and needs of your target demographic.
• Keep It Short and Engaging: Aim for videos that are brief (1-2 minutes) yet packed with valuable insights.
• Optimize for Mobile: Most users access LinkedIn via mobile, so ensure your videos look great on smaller screens.
• Utilize Captions: Many users watch videos without sound, so captions can significantly enhance engagement.
• Analyze and Adapt: Regularly review your video performance metrics and adjust your strategy accordingly.

In conclusion, sharing video content on LinkedIn is not just about creativity; it’s also about strategy and analysis. By following these best practices, you can increase your visibility, enhance your professional reputation, and create a meaningful connection with your audience.